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Growth partner · no cure, no pay

I want new customers a year

We book qualified meetings straight into your calendar, campaigns, landing pages and follow-up included. No meetings, no invoice.

15,450+
leads generated
€ 300,000+
ad budget managed
100%
no cure, no pay
Work backwards from your target Per year · indicative, based on average conversion rates
Close rate 28%
New revenue at this target
€ 180.000
15 customers a year
190–520
Enquiries
69–115
Appointments
Assumptions based on our own client work. In a conversation we replace them with your numbers. Bandwidth: every assumption is also calculated with a 25% margin. Expect a ramp-up in the first weeks: campaigns need to learn and will run below these assumptions at first.
NO MEETINGS, NO INVOICEQUALIFIED MEETINGS, STRAIGHT INTO YOUR CALENDARNO CURE, NO PAY15,450+ LEADS GENERATED€ 300,000+ AD BUDGET MANAGED NO MEETINGS, NO INVOICEQUALIFIED MEETINGS, STRAIGHT INTO YOUR CALENDARNO CURE, NO PAY15,450+ LEADS GENERATED€ 300,000+ AD BUDGET MANAGED NO MEETINGS, NO INVOICEQUALIFIED MEETINGS, STRAIGHT INTO YOUR CALENDARNO CURE, NO PAY15,450+ LEADS GENERATED€ 300,000+ AD BUDGET MANAGED NO MEETINGS, NO INVOICEQUALIFIED MEETINGS, STRAIGHT INTO YOUR CALENDARNO CURE, NO PAY15,450+ LEADS GENERATED€ 300,000+ AD BUDGET MANAGED
01 · Results

Numbers from our own campaigns.

Not promises but realised volumes, straight from the ad accounts we manage. These are the totals; the full cases, with names and stories, will land here.

15,450+
leads generated
€ 300,000+
ad budget managed
30
industries with our own campaign data
No cure, no pay
no meetings, no invoice
Window frames · Meta campaigns
1,815
leads
€ 29.17
per lead
Case coming soon
Realised Apr – Jul 2026
Home batteries · Meta campaigns
1,067
leads
€ 12.44
per lead
Case coming soon
Realised Apr – Jul 2026
Dormers · Meta campaigns
780
leads
€ 8.15
per lead
Case coming soon
Realised Apr – Jul 2026
02 · The difference

Plenty of enquiries. Too few decision-makers.

Volume is easy. We call every enquiry, test it against your criteria and only put conversations with decision-makers in your calendar. That is also what we report on.

The usual way
A list of names
—Campaign first, goal afterwards
—Billed on leads, not on customers
—Qualification only once sales calls
—Reporting on reach and clicks
—Stop the campaign, stop the flow
The Straven way
A system that produces customers
ΛThe commercial goal first, then the channel
ΛDefinition of a qualified lead agreed up front
ΛQualification on budget, mandate and timing before handover
ΛReporting on customers and revenue
ΛA system that keeps running when a campaign stops
03 · Services

The complete package.

All services→
01 Lead Generation Targeted acquisition of companies that fit your profile and are in the market, with an agreed definition of what counts as a qualified lead. → 02 Appointment Setting From enquiry to qualified meeting in your sales calendar. No meetings without budget, mandate or a buying moment. → 03 Acquisition Systems Landing pages, campaigns, automation, CRM and follow-up as one system, the complete package, so acquisition becomes predictable instead of campaign-driven. →
The model in short · at 15 new customers Indicative, on average conversion rates
290
Enquiries
86
Meetings
15
Customers
04 · The Straven Method

Four steps, always in this order.

The first two decide whether the third makes sense, and the fourth decides whether it keeps working.

The full method→
01

Target

Who needs to become a customer? We define the segment, the decision-maker profile and the buying moment where your outreach lands. Without this, every campaign is a gamble with budget.

02

Model

What numbers are needed to hit the goal? We work back from customers to meetings and enquiries, using your close rate, not an average from a brochure.

03

Acquire

We build and run the acquisition: outreach, follow-up, qualification and CRM as one system. Your sales team runs the conversations; we make sure the calendar is filled with the right names.

04

Optimize

Data decides what gets scaled, adjusted or stopped. We look per segment and per channel at what leads to customers, and are just as honest about what does not work.

05 · Performance model

Our incentives have to point the same way.

We earn when the meetings land in your calendar, that is the deal. No cure, no pay: you pay per qualified meeting, and without meetings you pay nothing. That is why we agree up front what does and does not count as a qualified lead or meeting, and we do not promise results that this budget or this market cannot realistically deliver.

Definition of a qualified lead, agreed up front
What does not count: no match, no budget, no decision-maker
Reporting on leads, meetings, customers and revenue
No cure, no pay: no meetings, no invoice
Frequently asked questions

Let’s clear this up first.

How exactly does no cure, no pay work?

You pay per qualified meeting that we schedule, not by the hour and not up front. Up front we agree what counts as a qualified meeting; only meetings that qualify are billed. No meetings means you pay nothing. Closing the meetings remains your craft. Our incentives point the same way as yours.

What does it cost?

That depends on your industry, your customer value and how many customers you want to win. The calculator on the homepage shows the volumes required; in a conversation we turn that into a concrete proposal, including what does and does not count.

How fast will I see results?

The first campaigns are usually live within two weeks. Expect a ramp-up of a few weeks while campaigns learn; from month one we simply report on the actual numbers.

What is a qualified meeting?

Someone with budget, authority and a concrete buying moment, plus your own criteria, agreed up front. Only meetings that pass all of it count towards the result.

Do you also build landing pages and handle follow-up?

Yes. Straven delivers the complete package: campaigns, landing pages, follow-up, availability and reporting as one system. Nothing for you to stitch together.

Which industries does this work for?

Broader than you might think: from construction and sustainability to clinics, law firms and financial advisory. Pick your industry in the calculator on the homepage to see the assumptions we use for your market.

STR VEN

Where do you want to go?

Tell us how many customers you want to win. We will tell you what that takes, and whether we are the right party for it.

01
A calculation of your goal, using your own numbers
02
A concrete picture of what it costs and what it returns
03
An honest answer on whether we are the right party
Book a call→ View cases