Eight industries, one approach.
Every industry has its own rules and its own moment. The route is the same everywhere: ad, page, call-back, meeting.
For estate agents: Huisroute.
There are plenty of sellers; the battle is about who speaks to them first. With estate agents we are starting a pilot in Amersfoort and Eemland, under the Huisroute brand. Every participating office has its own campaign and its own budget. A seller from the postcodes of a participating office sees only that office; if they become a meeting through another office's ad, that other office gets the ad cost back. One office per postcode.
For estate agents→- 01A seller from Leusden responds to your ad and goes to the office in Leusden.
- 02If it becomes a meeting, you get the ad cost per meeting back, as a discount on your budget.
- 03A seller from your postcodes always comes to you, whichever ad brought them in.
Small and direct.
The founder of Straven Agency previously built ads and call-back systems that connect homeowners with companies in home improvement and sustainability, such as window frames, roofing and insulation. Straven works small and direct: you talk to the people who build your campaign and call your enquiries back.
First, let us get this clear.
How exactly does paying per meeting work?
You pay per qualified meeting that takes place, not by the hour. Up front we agree what counts as a qualified meeting; only meetings that qualify count, and you do not pay for a no-show. You choose the ad budget yourself and pay it monthly in advance; your portal shows what happens with it. We do the set-up, with no set-up costs. For law firms and notaries we work for a fixed monthly fee. And the conversation with your client remains your craft.
What does it cost?
You pay per meeting that takes place, plus the ad budget you choose yourself. The price per meeting depends on your industry; you hear it in the first conversation. There are no set-up costs.
How fast will I see results?
When the first campaigns go live is something we agree in the first conversation: it depends on your page, your images and approval by Meta. After that, expect a ramp-up of a few weeks while campaigns learn; from month one we simply report on the actual numbers.
What is a qualified meeting?
Someone with a real question and a moment, who meets the criteria we agree with you beforehand. For estate agents, for example: owner, selling within six months, address in your postcodes and no mandate with another office yet.
Do you also handle the pages and the calling back?
Yes: ads, page, calling back, meeting and portal are one whole. You do not have to stitch anything together.
Which industries does this work for?
For eight industries, from construction and sustainability to clinics, legal services and financial advice. With estate agents we are starting a pilot under the Huisroute brand. Choose your industry in the calculator and you see the assumptions we use.
Tell us how many customers you want to win. We tell you what it takes, and whether we are the right party for it.