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Industries · 03 · Property & real estate

Sellers from your own postcodes.

With estate agents we are starting a pilot under the Huisroute brand, in Amersfoort and Eemland: sellers who are still in doubt, called by us and placed in your calendar, always with one office per area.

A housing ad on Facebook and Instagram always reaches a circle of at least 15 kilometres. That is why the participating offices advertise under one brand, each with a campaign and a budget of its own. A seller from the postcodes of a participating office sees only that office.

If your ad leads to a meeting with a seller from the postcode of another participating office, the seller goes to that office and you get the ad cost per meeting back. The more neighbouring offices join, the less of your budget stays outside your own postcodes. For property managers, developers and property abroad we work under your own name.

AMERSFOORT LEUSDEN NIJKERK SOEST BAARN BUNSCHOTEN WOUDENBERG EEMMEER € CIRCLE OF YOUR CAMPAIGN · MIN. 15 KM
  1. 01A seller from Leusden responds to your ad and goes to the office in Leusden.
  2. 02If it becomes a meeting, you get the ad cost per meeting back, as a discount on your budget.
  3. 03A seller from your postcodes always comes to you, whichever ad brought them in.
Your postcodes Neighbouring offices No office yet Schematic, not a real map and not existing offices.
01
A campaign and budget of your own, under the Huisroute brand
02
Every seller called and checked on four criteria
03
One office per postcode
Why being first counts

Plenty of sellers. The battle is about who speaks to them first.

01 Earlier
The ad also reaches people who are not yet looking for an agent.
02 Only you
A seller from your postcodes sees only your office.
03 Called back
We call every enquiry ourselves, on your behalf.
04 Exclusive
One office per postcode.

Source: NVM, third quarter of 2026, national: 48,500 homes put up for sale, 41,700 sold.

Specialisms within this industry
Real estate agents Property management Property development Real estate investing
How it runs

From ad to a meeting in your calendar.

You have the conversations. The rest runs through us, and you follow it in your own portal: every enquiry, every meeting and what it costs you.

  1. 01

    Ad

    On Facebook and Instagram, under the Huisroute brand, in a 15 km circle around your postcodes.

  2. 02

    Enquiry

    A dedicated page with a short form. Only what the call needs.

  3. 03

    We call

    Soon after the enquiry, on your behalf. We check against the criteria you set beforehand.

  4. 04

    Meeting in your calendar

    At a time that is free for you. You and the enquirer both get the invitation.

  5. 05

    You tell us how it went

    One click in your portal. That is how we steer towards the ads that bring customers.

Your own portal: enquiries, meetings, costs and what it delivered.
The model

Work backwards from your target.

The calculator is already set to your industry. Enter your target and customer value, and see what it takes.

Work backwards from your target Per year · indicative, based on average conversion rates
Close rate 28%
New revenue at this target
€ 180.000
15 customers a year
190–520
Enquiries
69–115
Appointments
Assumptions are industry averages, not a promise. In a conversation we replace them with your numbers. Range: every assumption is also calculated with a 25% margin. Expect a ramp-up in the first weeks: campaigns need to learn and will run below these assumptions at first.

Where do you want to go?

Tell us how many customers you want to win. We tell you what it takes.

Book a call→
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