Eight industries, one approach.
Every industry has its own rules and its own moment. The route is the same everywhere: ad, page, call-back, meeting.








For estate agents: Huisroute.
There are plenty of sellers; the battle is about who speaks to them first. With estate agents we are starting a pilot, under the Huisroute brand. Every participating office has its own campaign and its own budget. A seller from your postcodes sees only your office. If a seller from your postcodes comes in through another office's ad and it becomes a meeting, that office gets the ad cost per meeting back. One office per postcode; neighbouring offices can join alongside you.
For estate agents→- 01A seller from a neighbouring town responds to your ad and goes to the office of his own postcode.
- 02This way the offices advertise for each other, without settlement: each pays only its own budget.
- 03A seller from your postcodes always comes to you, whichever ad brought them in.
Full calendars for builders.
Construction firms live by their planning. An empty week costs money; a waiting list that is too long costs customers. We deliver a steady stream of enquiries from people with a concrete plan, aimed at owners with a budget and a moment.
On the phone we ask whether they own the home, what the plan is, when it should happen and whether the address is in your area. Only then does the meeting go into your calendar.
- Campaigns and landing pages per specialism
- Every enquiry called and qualified before it reaches your calendar
- Reporting on meetings and jobs, not clicks

The owners who want to switch now.
The sustainability market is crowded and price-driven. The difference is not more leads but the right ones: owners with a suitable roof or building, financing headroom and a moment. That is what we build campaigns, landing pages and qualification around.
On the phone we ask whether they own the home, what kind of home it is, what has already been done and when it should happen. Only then does the meeting go into your calendar.
- Campaigns per product: solar, heat, storage, insulation
- Qualification on ownership, suitability and financing
- Scaling up when your calendar can take it

Patients asking for your treatment.
Clinics have no shortage of interest, but of patients who follow through. We aim campaigns at people with a concrete treatment wish, qualify on wish, timing and reimbursement, and book the intake directly.
On the phone we ask the treatment wish, the timing, reimbursement and the region. Only then does the meeting go into your calendar.
- Campaigns per treatment, within the Dutch Advertising Code
- Qualification on treatment wish, timing and reimbursement
- Intakes straight into the calendar

Advisory meetings at the moment of decision.
Financial advice sells on trust and timing. Someone buying a house, starting a business or planning retirement looks for an advisor at that moment, outside it, every ad is noise. We catch those moments and book the conversation.
On the phone we ask the topic, who will join the meeting, their preference for the meeting and their financial question. Only then does the meeting go into your calendar.
- Campaigns on life moments and decision moments
- Phone qualification before every meeting
- Fits single-advisor firms as well as teams

Cases that matter, carefully pre-qualified.
Law firms and notaries do not win clients with loud campaigns, nor do they need to. What works: being findable at the right moment for people and companies with a case of sufficient weight, and pre-qualifying the intake carefully on merit, urgency and coverage.
On the phone we ask the practice area, the urgency, the other party and how the case is paid for. Only then does the meeting go into your calendar.
- Discreet campaigns per practice area
- Pre-qualification on merit, urgency and coverage
- A fixed monthly fee, not per client

Meetings with companies that suit you.
Business acquisition usually fails at the same point: lots of activity, few conversations with people who can sign. We turn it around: first agree which company and which person you are looking for, then the campaign. Every meeting is checked beforehand on who is at the table and when.
On the phone we ask the company, who will be at the table, the reason and the timing. Only then does the meeting go into your calendar.
- Agreed up front which company and which person you are looking for
- Every meeting checked on person and moment
- Meetings straight into your calendar

The people who are ready to start.
Programmes do not sell themselves, and followers are not clients. We aim campaigns at people with a concrete goal and a starting moment, and qualify on motivation and budget before the introduction lands in your calendar.
On the phone we ask the goal, the starting moment, the budget and the motivation. Only then does the meeting go into your calendar.
- Campaigns on goal and starting moment, not reach
- Qualification on motivation and budget
- Introductions straight into your calendar

Small and direct.
The founder of Straven Agency previously built ads and call-back systems that connect homeowners with companies in home improvement and sustainability, such as window frames, roofing and insulation. Straven works small and direct: you talk to the people who build your campaign and call your enquiries back.
First, let us get this clear.
How exactly does paying per meeting work?
You pay per qualified meeting that takes place, not by the hour. Up front we agree what counts as a qualified meeting; only meetings that qualify count, and you do not pay for a no-show. If you prefer to make the calls yourself, you pay per enquiry instead of per meeting. You choose the ad budget yourself and pay it to us in advance; your portal shows what was spent with Meta, and what you do not spend is settled. We do the set-up, with no set-up costs. For law firms and notaries we work for a fixed monthly fee. And the conversation with your client remains your craft.
What does it cost?
You pay per meeting that takes place, or per enquiry if you make the calls yourself, plus the ad budget you choose yourself and pay to us in advance. The price depends on your industry; you hear it in the first conversation. We invoice monthly; there are no set-up costs.
How fast will I see results?
When the first campaigns go live is something we agree in the first conversation: it depends on your page, your images and approval by Meta. After that, expect a ramp-up of a few weeks while campaigns learn; from month one we simply report on the actual numbers.
What is a qualified meeting?
Someone with a real question and a moment, who meets the criteria we agree with you beforehand. For estate agents, for example: owner, selling within six months, address in your postcodes and no mandate with another office yet.
Do you also handle the pages and the call-backs?
Yes: ads, page, call-backs, meeting and portal come as one service. You do not have to stitch anything together.
Which industries does this work for?
For eight industries, from construction and sustainability to clinics, legal services and financial advice. With estate agents we are starting a pilot under the Huisroute brand. Choose your industry in the calculator and you see the assumptions we use.
Tell us how many customers you want to win. We tell you what it takes, and whether we are the right party for it.