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Growth partner · paid per meeting

I want new customers a year

We find the people who are ready to choose now, call them back on your behalf and only put the right ones in your calendar. We handle the ads, the page and the call-backs. You pay per meeting that takes place, plus the ad budget, which you pay to us in advance.

Pay per meeting held
You do not pay for a no-show.
No set-up costs
We set up the ads, the page and the call-backs.
Cancel monthly
All contacts stay yours.
Work backwards from your target Per year · indicative, based on average conversion rates
Close rate 28%
New revenue at this target
€ 180.000
15 customers a year
190–520
Enquiries
69–115
Meetings
Assumptions are industry averages, not a promise. In a conversation we replace them with your numbers. Range: every assumption is also calculated with a 25% margin. Expect a ramp-up in the first weeks: campaigns need to learn and will run below these assumptions at first.
Who we work for

Eight industries, one approach.

Every industry has its own rules and its own moment. The route is the same everywhere: ad, page, call-back, meeting.

02 · The difference

Plenty of enquiries. Too few conversations.

Filling in a form is easy. We call every enquiry back, test it against what you set beforehand and only put people with a real question and a moment in your calendar. That is also what we report on.

The usual way
At Straven
A list of names
Meetings in your calendar
Campaign first, goal later
Your goal first, then the campaign
Paying for leads, even worthless ones
Per meeting that takes place, or per enquiry that goes only to you
Calling back when you find the time
Every enquiry called by us, on your behalf
Reporting on reach and clicks
Reporting on meetings and what they delivered
Nobody saying what does not work
What does not work is switched off
03 · What we do

From ad to meeting.

All services→
01 Ads On Facebook and Instagram, per specialism, within the rules of your industry. We test every message separately; what does not work is switched off. → 02 Your own page With your name, or for estate agents under the Huisroute brand with an office page of your own, and a form that only asks what is needed. We build and manage it, with no set-up costs. → 03 Call-backs We call every enquiry ourselves, on your behalf, and check it against the criteria we agree beforehand. For each criterion we record what was said. → 04 Meeting and portal The meeting goes straight into your calendar and the enquirer gets a confirmation. In your own portal you see every enquiry and meeting; you report a no-show with one click. →
Huisroute
OverviewEnquiriesIntroductionsBudgetInvoices
Your officeArea 3811 · 3818 · 3824 · 3829
Good afternoon
This happened in the last 30 days.
30 days
Recent enquiries and meetings
F. Jansenmoving on · todayBeing called
C. Bosmanfamily home · tomorrow 10:00Introduction
W. van Leeuwenlet home · yesterdayHow did it go?
G. Prinsflat · last weekMandate signed
C. Bosman
Introduction tomorrow 10:00 · in your calendar
From the call
Owner and decision-maker: yes, together with partner, who will be there too.
Selling moment: within three months.
Address: in your postcodes (3818).
Agent: no sales mandate signed yet.
Note from the caller: first wants to know what the home is worth, and only then buy something nearby.
How did the meeting with W. van Leeuwen go?
One click. That is how we see together which ads bring mandates.
Mandate signedStill talkingNo mandateNo-show

You see exactly what was said.

Every enquiry with the answers of the enquirer, every meeting and what it delivered. You report a no-show with one click; a meeting that does not qualify you reject within five working days. Pick your industry below and see your own dashboard.

In practice

For estate agents: Huisroute.

There are plenty of sellers; the battle is about who speaks to them first. With estate agents we are starting a pilot, under the Huisroute brand. Every participating office has its own campaign and its own budget. A seller from your postcodes sees only your office. If a seller from your postcodes comes in through another office's ad and it becomes a meeting, that office gets the ad cost per meeting back. One office per postcode; neighbouring offices can join alongside you.

For estate agents→
AMERSFOORT LEUSDEN NIJKERK SOEST BAARN BUNSCHOTEN WOUDENBERG EEMMEER € CIRCLE OF YOUR CAMPAIGN · MIN. 17 KM
  1. 01A seller from a neighbouring town responds to your ad and goes to the office of his own postcode.
  2. 02This way the offices advertise for each other, without settlement: each pays only its own budget.
  3. 03A seller from your postcodes always comes to you, whichever ad brought them in.
Your postcodes Neighbouring offices No office yet Schematic, not a real map and not existing offices.
The model, briefly · at 15 new customers Indicative, range based on average conversion rates
140–370
Enquiries
44–73
Meetings
15
Customers
04 · Approach

Four steps, always in this order.

First we agree who you are looking for and what it takes; only then do the ads go live. After that we look every month at what leads to meetings, and adjust.

The full approach→
01

Goal

Who should become a customer, and at what moment does your offer land? Without this, every campaign is a gamble with budget.

02

Calculation

What volumes are needed? We work back from customers to meetings and enquiries, with your numbers.

03

Execution

Ads, page and call-backs. You have the conversations; we make sure the right people are in your calendar.

04

Adjusting

Per message and per page we look at what leads to meetings. What does not work is switched off, and we say so.

05 · How we earn

We earn when the meeting takes place.

You choose how you pay: per qualified meeting that takes place, or per enquiry if you prefer to make the calls yourself. We invoice monthly. You choose the ad budget yourself too and pay it to us in advance; your portal shows what was spent with Meta. We agree beforehand what does and does not count, and we promise no results that are not realistic with this budget or in this market. For law firms and notaries we work for a fixed monthly fee.

Agreed beforehand what a good meeting is
You do not pay for a no-show or a meeting that does not qualify
No set-up costs, cancel monthly
Your own portal with every enquiry and meeting
Who is behind it

Small and direct.

The founder of Straven Agency previously built ads and call-back systems that connect homeowners with companies in home improvement and sustainability, such as window frames, roofing and insulation. Straven works small and direct: you talk to the people who build your campaign and call your enquiries back.

Frequently asked questions

First, let us get this clear.

How exactly does paying per meeting work?

You pay per qualified meeting that takes place, not by the hour. Up front we agree what counts as a qualified meeting; only meetings that qualify count, and you do not pay for a no-show. If you prefer to make the calls yourself, you pay per enquiry instead of per meeting. You choose the ad budget yourself and pay it to us in advance; your portal shows what was spent with Meta, and what you do not spend is settled. We do the set-up, with no set-up costs. For law firms and notaries we work for a fixed monthly fee. And the conversation with your client remains your craft.

What does it cost?

You pay per meeting that takes place, or per enquiry if you make the calls yourself, plus the ad budget you choose yourself and pay to us in advance. The price depends on your industry; you hear it in the first conversation. We invoice monthly; there are no set-up costs.

How fast will I see results?

When the first campaigns go live is something we agree in the first conversation: it depends on your page, your images and approval by Meta. After that, expect a ramp-up of a few weeks while campaigns learn; from month one we simply report on the actual numbers.

What is a qualified meeting?

Someone with a real question and a moment, who meets the criteria we agree with you beforehand. For estate agents, for example: owner, selling within six months, address in your postcodes and no mandate with another office yet.

Do you also handle the pages and the call-backs?

Yes: ads, page, call-backs, meeting and portal come as one service. You do not have to stitch anything together.

Which industries does this work for?

For eight industries, from construction and sustainability to clinics, legal services and financial advice. With estate agents we are starting a pilot under the Huisroute brand. Choose your industry in the calculator and you see the assumptions we use.

STR VEN

Where do you want to go?

Tell us how many customers you want to win. We tell you what it takes, and whether we are the right party for it.

01
A calculation of your target, with your own numbers
02
A concrete picture of what it costs and what it delivers
03
An honest answer whether we are the right party for this
Book a call→
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